The Ivory Tower audience is a very dedicated one, since they have to schedule their day and then actively click on several buttons to listen via the Internet. The people who do this really want to hear the show. Every week there are e-mail comments/questions and most weeks there are phone calls. That means that this is an actively listening audience. They will hear your commercial.
As a sponsor of The Ivory Tower you’ll also get:
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Inclusion in the appropriate shows, which average audiences of over 75 listeners per show (as of Sept 2009*), who tend to be business owners, entrepreneurs, sales reps and executives.
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Listed prominently on the Ivory Tower Radio page with a logo and link to your website - this remains as long as you are an active sponsor. This page gets over 300 unique views every month (as of Sept 2009*).
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Included in the podcasts of the shows you sponsored on the website as well as all other postings on places such as Facebook, Linkedin and Twitter.
So, you’ll get over 600 unique impressions per month (over 150 per week*)!
The Audience:
Every month the show gets about 300 total listeners
They listen an average of every other show which means about 150 unique listeners per month
The make up is:
Solopreneurs: c. 40%
Entrepreneurs: c. 30%
Sales Reps: c. 20%
Executives: c. 10%
*Data collected via Google Analytics and Survey Monkey
If your target market matches this audience then this is perfect place to have people really hear your message, to raise your brand value, as well as your brand awareness AND test your marketing message. Think of the revenue from just one new deal!
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Commercial Length |
1x per show for 10 shows/weeks |
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30-second commercial: |
10 total times - $198 ($19.80/show) |
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60-second commercial: |
10 total times - $375 ($37.50/show) |
All campaigns are 10 weeks long because the average listener hears every other show. That means with 10 shows, your message should be heard 5 times which is what recent data shows is the minimum required frequency for a consumer to remember and act on your message.
If you do not have any radio commercials created, we can create a professional commercial for you, including copy writing, editing and professional voice over announcer for a one time price of $495 for 30 seconds or $625 for 60 seconds. You retain ownership, with NO royalty fees, to use it anywhere you’d like in your future marketing (website, other radio shows, trade shows, events, etc…).
Contact us today to get started!