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Ivory Tower Radio Podcasts

Ivory Tower End of the Month Open House
Original Broadcast on Friday, August 28, 2009

Show Synopsis:

Allocution: Are Women Crazy and Men Stupid?
Larry explains why so many men say that women are crazy and why so many women say that men are stupid. He will talk about male-female relationships and how to influence the opposite sex more effectively - in both romance and friendships. In addition, he'll explain why the stereotypes of crazy women and stupid men exist. Also, he'll discuss communication between the genders and why it often breaks down. Finally he’ll talk about children, marriage and why they often don’t work well together in today’s society. A couple of phone calls and e-mails are addressed.


Ivory Tower with guest Scott Swanay
Original Broadcast on Friday, August 21, 2009

Show Synopsis:

Allocution: Why President Obama often uses the Teleprompter.
Larry explains why President Obama uses the teleprompter so often and why you should care. He'll also talk about habits and how they affect your influencing ability! He’ll briefly cover how unconscious actions can change the impact of ANY message, even one that is critical to your success.

Guest: Scott Swanay is the President and Chief Sherpa of Sherpaville Enterprises – he owns and operates the websites FantasyFootballSherpa.com and FantasyBaseballSherpa.com. He graduated from Harvard in 1987 with a degree in Applied Math & Computer Science. After spending nearly 17 years in the property-casualty insurance industry as an actuary, Scott realized he’d rather apply his math to fantasy sports than insurance and started his business. His websites provide customized player rankings that help fantasy sports enthusiasts finish at the top of their fantasy football and fantasy baseball leagues. Scott is the two-time defending champion of the Sports Buff industry experts’ fantasy baseball league. Both his fantasy football and fantasy baseball blogs were nominated in 2008 in the Fantasy Sports Trade Association’s “Best Blog” category. He has been featured in Forbes, USA Today Sports Weekly, Money, the NY Post, the NY Daily News, the NY Times, and the Harvard Crimson. He has appeared on the “Good Day Street Talk” show on FOX Channel 5 in New York City. He has also appeared as a guest on numerous radio programs, including the “Fantasy Focus” show on XM Radio. He discusses the Fantasy Sports phenom and how it affects business and networking. Several e-mail questions are addressed.


Ivory Tower with guest Jaclyn Beckerman
Original Broadcast on Friday, August 14, 2009

Show Synopsis:

Allocution: CIA’s Truth Detection Beam to be used in Sales and Marketing?
Larry will tell you about the CIA's Truth Detection Beam (based on MRI technology) and how the business world is looking to use it on YOU for direct selling and market research! He talks about how understanding the inner workings of the brain can grant you more success. In addition, he discusses how you can and must find dominant buying reasons to move people to a yes, specifically in these economic times.

Guest: Jaclyn Beckerman is a full time coach and the sole proprietor of JNB Coaching. She works with her clients to create profound and permanent shifts with regards to how they approach people, situations and life. She helps them to increase their net worth while simultaneously creating balance and fulfillment in all other important areas of their lives. Jaclyn graduated from Rutgers University, Douglass College, with a BA in Communication and a minor in Psychology. She brings to her coaching practice experience in the fields of public relations, media and advertising. She is an affiliate of Accomplishment Coaching, an ICF accredited coach training program, and a member of the International Coaching Federation. She discusses balance, fulfillment and change.


Ivory Tower with guest Don Wagner
Original Broadcast on Friday, August 7, 2009

Show Synopsis:

Allocution: Why Spirituality is Valuable.
Larry explains why spirituality is valuable in politics, business and personal life. He also talks about how to benefit from, and defend against the Authority and instant Rapport that some spirituality often creates. In addition, he briefly discusses why some empires grow and some don't and how competition and local unity can move groups forward.

Guest: Don’s an instructor of Social Studies in the Newark Public Schools and has been involved in teaching, education and coaching since 1983. He is currently participating in the U.S. Department of Education’s Teaching American History Grant, a three year program designed to raise student achievement by improving teachers' knowledge and understanding of and appreciation for traditional U.S. history. He’s a Social Studies instructor, a public speaking and debate coach and a mentor. He tells you how to influence the teens in your life to: show up, work and learn for their success. He also covers the future of education as well as the role of parents and community in influencing students. Phone call and e-mail questions are addressed.


Ivory Tower End of the Month Open House
Original Broadcast on Friday, July 31, 2009

Show Synopsis:

Allocution: Is being Spiritual being Silly?
Larry explains why people who say “I’m not religious, I’m spiritual.” are probably being silly. He also discusses why this idea is common and can hurt us all financially. In addition, he looks at assisted suicide in our society and how it collides with both dogma and our emotions. He also talks about Michael Jackson and whether or not he was a child molester, as well as, how people in general make illogical conclusions and how we can get around them in both ourselves and the people that we want to influence. All so that we can be more successful! A couple of phone calls and half a dozen e-mails comments are addressed.


Ivory Tower with guest Zohar Adner
Original Broadcast on Friday, July 24, 2009

Show Synopsis:

Allocution: Why happiness is impossible!
Larry explains that you can’t be happy and why this is a fact. He also discusses how we deal with the mass media and the pressures of our society. In addition, he briefly discusses how men are getting trapped into the women’s fashion/style sector and why that industry is crushing women. Finally you’ll see tactics that you can use to resist the awesome power of the marketing gurus.

Guest: Zohar Adner is the author of The Gift of Stress and creator of the Seven R's of Stress Release® - a process to release ANY stress quickly, easily, and effectively. He specializes in enabling people let go of stresses including: work/life balance, life-vision & career uncertainty. Zohar has appeared on the Late Show with David Letterman and has been interviewed for articles in Women's Health, Men's Health, Woman’s World, Weight Watchers, Career Builder, USA Today, and NY Post. He has a degree in Economics from NYU and currently serves on the Board of the International Coach Federation’s award-winning New York City Chapter. He tells you how you are influenced both negatively and positively by the stress in your life and then shows you ways to master your stress for your success. Several specific issues are dealt with via e-mail.


Ivory Tower with guest Giorgio Repeti of Repeti Wellness
Original Broadcast on Friday, July 17, 2009

Show Synopsis:

Allocution: Beliefs are bad for you!
Larry explains why beliefs and ideology are hurting your life and career. He’ll also discuss why we have them and why they are the most powerful force in the Universe. Then he explains some simple and clear rules for you to get around them in others and yourself, so you can get ahead in your life and career. In addition, you’ll learn why the New Year starts in January!

Guest: Giorgio Repeti is a nationally recognized pioneer in the holistic health field. He’s an acupuncturist, herbalist and the Host of the Talking Alternative Radio Show. He is the Director his holistic health center, Repeti Wellness as well as the Director of Communications for the Acupuncture Society of New York. Prior to this, Giorgio established four holistic health centers in Sydney, Australia. One of these centers, Haberfield Naturopathic Center, won The Globe newspaper award for “Best Outstanding Health Center” in 2002. He founded and is the Director of the Everest College of Natural Medicine in Australia which contributes to the advancement of alternative healthcare practices in Australia, Europe, and the US. He is the co-author of "The Purple Healer", a book on Natural Medicine Diagnostics and he is the Host of the Talking Alternative Internet Radio Show - heard right here, Thursdays at 6pm! He'll tell you how we are being influenced by "the machine" to support powerful interests and how you can fight back if you are in the holistic field. We cover e-mails and calls that help you learn how to pitch your benefits better.


Ivory Tower with guest Arlene Karole of Monarch Events, Inc.
Original Broadcast on Friday, July 10, 2009

Show Synopsis:

Allocution: How are selfish fathers hurting us all?
Larry explains why selfish fathers are responsible for so much pain in our society and how they directly create monster daughters. He also discusses how you can deal with these people if they are in your life, if you have created one of them or if you are one of them. He then explains some simple and clear rules for fathers to avoid raising monsters, and give your daughter the best chances for success in life.

Guest: Arlene Karole is the owner of Monarch Events, Inc. Since 1994, Arlene has executed hundreds of corporate and non-profit events. She was deemed Most Valuable Professional and Rising Star for her dedication and commitment to raising the standards of the meetings and events industry. She’s been published and cited in Crain's, Manhattan Chamber of Commerce Business Matters, Agenda New York Magazine, and The New York Enterprise Report. In addition she is an adjunct profession at St. John’s University in the Events Management Program. She talks about the ways to use events to grow your business. Arlene gives advice on planning, gaining sponsors, venues, and Joint/DIY events. Several e-mail questions are answered.


Ivory Tower with guest Dana Friedman of Dragonfly Technologies
Original Broadcast on Friday, July 3, 2009

Show Synopsis:

Allocution: Gay Teens are Good for Society
Larry explains why gay teens positively affect society as a whole and reduce stress and pain in relationships. He also discusses the idea of false images and how you can be hurt or helped by having one and how you can be fooled by someone else's. He then explains what makes an image and how you can work on each part to project the image that will grant you success.

Guest: Dana Friedman is the CEO of Dragonfly Technologies–a firm that has been helping small businesses to maximize their investments in technology since 1990, and on the web since 1998. Using a variety of promotional techniques, social networking tools, and proven business strategies, Dragonfly helps professionals increase their web visibility and technology efficiency. With the coming convergence of the web, desktop computers, social media, and broadcast media, Dragonfly is uniquely suited to help businesses to increase exposure and profitability. She talks about ways to use your IT and your web presence to market and influence your prospects. Topics include software, websites and social networking. Several callers have their questions answers.


Ivory Tower End of the Month Open House
Original Broadcast on Friday, June 26, 2009

Show Synopsis:

Allocution: Scarcity equals value and honesty equals unhappiness
Larry explains why if you cheat on your spouse, you SHOULD NOT say a word! You'll see why honesty is NOT the best policy and how it actually goes directly against our society. He shows you how "speaking your truth" is a foolish concept invented by lost people and is so selfish that it will probably destroy your happiness. He'll also look at death and scarcity and explain why both are really good for business. He discusses how people try to convince you of “phantom” value with scarcity tactics and how you can both defend yourself as well as use the law of scarcity to increase your value. In addition, you’ll see how recent deaths can affect us personally and financially. Several listener comments and questions are answered.


Ivory Tower with guest Maribel Arce of Liquid Video Artistry
Original Broadcast on Friday, June 19, 2009

Show Synopsis:

Allocution: The Problem with Flip-Flops
Larry explains why you should NOT wear flips-flops and how this affects your life. He also discusses the idea of discomfort and how it affects our success and often stifles our action. He then provides ways to get around discomfort for personal and business negotiations. And even how we can work ourselves out of our own comfort zone and move our lives or careers forward.

Guest: Maribel Arce founded Liquid Video Artistry. Liquid Video Artistry is a video production and video marketing company based in NYC. After working extensively with modern dance companies and independent choreographers, Maribel decided to extend her offering to small business professionals as a result of experiencing web video revolutionizing her own business. When Youtube became popular in 2007, Liquid Video Artistry was already poised for the internet. Small business professionals use her firm to project their images via video for websites, search engines, training and product sales. They work with Maribel because of the results they gets, an easy-going style, as well as the available support even after the video is distributed. Maribel provides us with ideas and tactics for using video to project your image more effectively. Topics include websites, social networking and DIY. Several callers get answers regarding their website concerns.


Ivory Tower with guest Ariel Hyatt of Ariel Publicity & Cyber PR
Original Broadcast on Friday, June 12, 2009

Show Synopsis:

Allocution: Why you MUST AVOID the SHIRANAI fund!
Larry explains why you should guard your money and NOT jump on the band-wagon of the SHIRANAI fund and instead, you should take advantage of more known funds. He then discusses how both Social Proof and Scarcity can affect our thought process and our perceived value. From getting a job, to closing a deal, to getting your friend and family to act, he provides some tactics on how to use both to gain success.

Guest: Ariel Hyatt is the founder of Ariel Publicity & Cyber PR a New York based digital firm that connects artists to blogs, podcasts, Internet radio stations and social media sites. She combines social networking with Internet marketing to help artists grow their fanbases and increase their income. Ariel leads sold-out workshops to musicians and music industry professionals looking to learn about Web 2.0 and online promotion and marketing. Her bi-weekly ezine and YouTube series “Sound Advice” has over 8,000 musicians and music professionals as subscribers and the list is steadily growing. Ariel gives us GREAT advice and tips on how to use the Internet to increase your image, your exposure and your sales. Topics include blogging, Linkedin, Facebook, Twitter & Youtube. Several callers get specific questions answered and gain additional resources for further information and success.


Ivory Tower with guest Ed Abel of the Abel Business Institute
Original Broadcast on Friday, June 5, 2009

Show Synopsis:

Allocution: Getting help in Foreign Environments
Larry discusses how foreign environments, from battlefields to the corporate world, can cause us to make bad decisions. In addition, he discusses how the best of us often will not look for help and therefore may actually have an increased risk of failure. A few ideas are covered on how to break that mindset, get over the self imposed stigma that paralyzes us and move forward.

Guest: Ed Abel took a $5,000 loan and built a $36 million organization with 585 employees. Ed went on to build other multi-million dollar businesses and then he founded the ABEL Business Institute which provides a systematic approach to the construction, maintenance, and growth of businesses. Ed is also an adjunct professor of entrepreneurial studies at New York University (NYU) as well as the Director of the business division at the world class Institute for Professional Excellence in Coaching (iPEC). Ed talks about the ways to move from a skilled professional to a successful entrepreneur.


Ivory Tower End of the Month Open House
Original Broadcast on Friday, May 29, 2009

Show Synopsis:

Allocution: The secret behind “The Secret”
Larry reveals the truth behind the phenomenon of “The Secret” and “The Law of Attraction” and how they actually work. We discuss how valuable thoughts are (or are not) and the strength of both positive and negative thoughts. Larry explains why people believe in the Secret and how it became so powerful. In addition, we cover the failures of so many and the successes of some infamous leaders. Several callers debate the issue and the issue well explored. In addition, Larry provides and then explains the true secrets to success, including: 1- Being good at what you do (NOT the best). 2 – Changing your peer group. 3 – Opening yourself up for positive strokes of luck.


Ivory Tower with guest Jeff Tapper of Digital Primates
Original Broadcast on Friday, May 22, 2009

Show Synopsis:

Allocution: Marines, Bombs & Brainwashing
Larry discusses the tactics used to indoctrinate and even brainwash people in societies to do things that most people would NEVER do, for both attacking and defending us. This includes war, commerce and socially. Then how these tactics are used in our everyday life, and how you can use them to both influence others and defend yourself against those who would try to influence you against your best interests.

Guest: Jeff Tapper has over a decade of experience developing Internet applications for a myriad of clients, including Harley Davidson, Toys "R" Us, IBM, Dow Jones, American Express, and Morgan Stanley. As an instructor, he is certified to teach all of Adobe's courses on Flex, ColdFusion, and Flash development. He has been working with Flex since the earliest alphas of Flex 1.0. Jeff has worked as author and technical editor for several books, including Adobe Flex 3: Training from the Source and Breaking Out of the Web Browser with Adobe AIR, and sits on the editorial board of Web Developers & Designers Journal. He talks about how web applications and development affect your business and your bottom line with examples and ideas.


Ivory Tower with guest Susan Fritz of Fresh Trajectory
Original Broadcast on Friday, May 15, 2009

Show Synopsis:

Allocution: Actions NOT Feelings Grant you Success
Larry discusses how so many “gurus” are actually “Story –Machines” filled with feel-good tales but no real answers. We are often fooled into believing that if we feel good, we are good. But, this can actually hurt us and slow the most important step – Action! Joel Osteen is specifically singled out.

Guest: Susan Fritz has award-winning work that’s been seen by millions and has been featured in educational books on typography. Her clients have ranged from Citigroup Private Bank to the non-profit sector, and include everything and everyone in between from household brands to small, B2B professional services companies. She talks about how graphics affect your image and bottom line as well as how to pick and use a talented graphic designer for your print and web media.


Ivory Tower with guest Kate Shevack of Brand Initiatives, LLC
Original Broadcast on Friday, May 8, 2009

Show Synopsis:

Allocution: Image Matters
Larry discusses President Obama’s new Supreme Court pick and the vetting process that will ensue. We then tie this into how this affects YOU in your day-to-day life and the reality of your image versus your qualifications and how you can use both to your advantage.

Guest: Kate is currently Managing Director at Brand Initiatives Group, LLC, a consumer centric Brand Consultancy. She was recently the President of Zoombak, a personal GPS manufacturer. She was also a senior vice president and the Chief Marketing Officer of Timex, Inc. Before that, Kate established her credentials in packaged goods marketing at Reckitt & Benckiser, Inc. where she built brands such as French's and Lysol. In 2006, she received Advertising Age's prestigious "Women to Watch" Award for her business and brand leadership. She discusses the details of big company branding and how a brand fails, success, falls asleep and wakes up.


Ivory Tower with guest Sherman Pheiffer
Original Broadcast on Friday, May 1, 2009

Show Synopsis:

Presage: The Serial Killer Gene
Larry discusses the newly discovered “Serial Killer” gene and how we should act with this new information. In addition, we talk about torture in the USA and whether we should or shouldn’t be doing it!

Guest: Sherman is a psychoanalytically trained psychotherapist and couples therapist with over 30 years of experience in private practice in New York City. Sherman is the president of The Training Institute of the National Psychological Association for Psychoanalysis. He has two master's degrees, in psychology and social work. He holds NY State licenses in Social Work and Psychoanalysis. He is currently on the faculties of three post-graduate psychoanalytic training institutes where he also serves as supervisor and training analyst. He talks about husband-wife and parent–child relationships and communication. He provides solid tactics and ideas to make them all better.


Ivory Tower with guest WR Mann
Original Broadcast on Monday, April 20, 2009

Show Synopsis:

Presage: Keep Your Enemy Close!
Larry discusses the Obama/Chavez hand shake and the value of maintaining communication with your enemies NO MATTER WHAT! Also covered is the power of American Culture compared to the American Military.

Guest: WR offers services in architecture, design and branding. He heads an international consortium of architectural design and branding professionals. WR works with clients in Asia, Europe and the Americas. He currently teaches branding at the Fashion Institute of Technology. He discusses the value of Branding and how it affects all aspects of the company.


Ivory Tower with guest Jessica Stedman Guff of ABC News NOW
Original Broadcast on Monday, April 13, 2009

Show Synopsis:

Allocution: You Are My Knight...
We are all carrying the heavy weight of stress and uncertainty from our professional lives on a daily basis – we are changing jobs, careers or even going jobless. It’s seeping into our personal lives and our relationships are in jeopardy. In this segment, Larry speaks to the men in the audience who are in a committed relationship. Larry tasks men to lead the cause in keeping the emotional bonds strong by stepping up and maintaining a strong façade in front of your partner. Stay focused, positive, and create a plan!

Guest: Jessica Stedman Guff is an Emmy award-winning Executive Producer. She is currently on hiatus from overseeing ABC News NOW (the 24 hour digital news network), which is available to over 44 million subscribers. Jessica will give us some insight on how TV shows work with regard to both guests and hosts. She’ll also discuss where producers search for new talent and what specific traits they are looking for in guests as well as hosts. Jessica’s extensive industry experience includes having been a senior producer on Good Morning America and The View, where she won two Emmy’s as well as having been an executive producer for two ABC primetime specials, and winning both the Gracie and Peggy Awards for best new special.


Ivory Tower with guest Chris Dawkins of Trace Media
Original Broadcast on Monday, April 6, 2009

Show Synopsis:

Allocution: Sales Is Only Half the Battle – Getting Paid Is the Other
You’ve managed to bring in business in this challenging environment. Congratulations! Contracts have been signed, RFPs have been agreed to, handshakes have been made and goods/services have been delivered. But the receivable hasn’t been collected. How can you possibly ask for payment without ruining your relationship? Larry discusses several techniques that can turn the table in your favor and keep you out of court.

Guest: Chris Dawkins is a wonderful web marketer who will give us some insight on how to get new business and increase old business from the web. Chris will discuss how to market yourself or your company using Search Engine Optimization (SEO). SEO can help us gain marketing leverage over the competition as well as achieve and maintain top rankings among search engines. Established in 2002, Chris is the CEO of Trace Media.


Ivory Tower End of the Month Open House
Original Broadcast on Monday, March 30, 2009

Show Synopsis:

Allocution: Unmasking the Networking Myth
Larry unmasks the well regarded “networking gurus'” methods for what they really are - “cold calling in-person” techniques. Used again and again, these tactics rarely work – particularly in a challenging economic environment. Larry briefly discusses solid networking skills that when used consistently, gets you that follow-up meeting, they include: 1) attending networking events at least monthly, 2) providing only information about your company when asked versus pitching your company, 3) building repair and friendship with people you meet versus treating them as potential clients; and most importantly, 4) following up with a non-business email or phone call.


Ivory Tower with guest Jeff Gomez of Starlight Runner Entertainment
Original Broadcast on Monday, March 23, 2009

Show Synopsis:

Allocution: Motivational Speakers Influence Attitude, NOT Action
How motivation speakers project the promise to change action but only deliver change in thought or attitude – often for a short amount of time. These speakers conveniently measure their success by the size of their customer base rather than their audiences/client’s successes or achievements.

Guest: Jeff Gomez is an expert at incubating new entertainment properties, strategic planning and production. He’ll give us some insight on how ideas can be fleshed out with powerful stories and across media platforms to increase both visibility and the bottom line. Starlight Runner Entertainment extends niche properties such as toys, animation or videogame titles across multiple platforms and evolves them into high quality coherent narratives, which generate multiple revenue streams for his clients.


Ivory Tower with guest Michael Ellsberg
Original Broadcast on Monday, March 16, 2009

Show Synopsis:

Allocution: The Written Word – Your Influential Ally
Paper and written words are a very powerful tool when negotiating a business transaction. Often overlooked and underutilized, the written word is quite a persuasive technique that can be used to influence buyers as well as sellers of goods and services.

Guest: Michael Ellsberg is a Literary Specialist/Book Manifestor with many years of success as an author, a ghost writer and book proposal writer. Michael will discuss topics relating to books, how they get published, how they help the authors and how they affect you, the reader.


Ivory Tower with guest Jeff Cannon of the Cannon Group
Original Broadcast on Monday, March 9, 2009

Show Synopsis:

Allocution: Look And Talk About Me! – Promote Yourself
Larry discusses how Humor, Controversy, Stature/Grandeur, Voyeurism/ Inside Knowledge, Timing and Connectors are all key essential elements in promoting public visibility and recognition in either a personal or professional nature.

Guest: Jeff Cannon discusses the “ins” and “outs” of Public Relations and how companies as well as individuals can incorporate unique ideas to promote themselves and best position their businesses in any economic environment. Jeff is the founder of The Cannon Group, an integrated public relations and strategic communications firm.


 

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