Allocution:Gaining more revenue with better selling, marketing and branding using technology.
Larry talks about concerns and issues regarding more efficient growth, sales and marketing, using technology for solo and small businesses. He discusses some challenges he had starting Neo-Sage and how he tried to overcome them. Then, he and the panel of Dana Friedman and Raj Goel discuss ways to market more efficiently to gain more prospects and close deals easier. A phone call and several e-mails addressed.
Panelists: Dana Friedman is the CEO of Dragonfly Technologies. Dana and her team at Dragonfly have developed web presences for major headline entertainers including actor, comedian and author Jonathan Katz, Standup comic, actress and TV personality Judy Gold, and Comedy's Lovable Queen of Mean—Lisa Lampanelli. Dana brings a broad understanding of how to keep small organizations competitive and efficient. She can help you improve results with your business technology in the office, your business presence on the web, or a powerful combination of BOTH.
Raj Goel is an IT and information security expert with over 20 years of experience developing security solutions for the banking, financial services, health care, and pharmaceutical industries. A well-known authority on regulations and compliance issues, Raj has presented at information security conferences across the USA and Canada. He is a regular speaker on PCI/CISP, HIPAA, Sarbanes-Oxley, and other technology and business issues. His articles have appeared in Information Security Magazine and Commercial Property News.
Ivory Tower with Guest Co-Host Phil Gornail
Original Broadcast on Friday, March 12, 2010
Allocution:Direct Selling – finding trigger points and dealing with fear.
Larry and Phil explain how be more successful at direct selling from Car Dealerships to Multilevel Marketing to Corporate Consulting, whether selling a product or service. They talk about the tactics of first contact as well as gaining rapport, and closing. They even discuss some ethics behind sales including lying and manipulation. A phone call and several e-mails are addressed.
Guest: Calling Phil the consummate salesman seems appropriate but it only scratches the surface. Reviewing his CV you’ll inevitably ask, “What haven’t you done?” But such is the path of a recovering know-it-all. After taking a hard look within & discovering that the results of his actions didn’t line up with his supposed knowledge, he took drastic measures and started to just shut-up. Next he took full responsibility for everything that occurs in his life. His journey continues as he now connects the dots to the individuals that have proven success in the areas he’s weak in and aligning each of their strengths for profitable affiliate relationships. His success in using social media to build a following has garnered him clients that pay for his advice. Now you can also find him co-hosting Marvelous Mondays with Harry & Phil on Blog Talk Radio, or working on his 1st book titled ‘Inside Out, Discovering Your 1st Person Point-of-View’. He’s a professional networker and leader within bHIP Global Inc. (an international direct selling organization) & spokesperson for Fresh-O-Matic Corp.
Ivory Tower with guest Christina Hagopian
Original Broadcast on Friday, March 5, 2010
Allocution:How Lexus can save Toyota and your brand can save you!
Larry explains how to begin to build a brand and the core concepts behind one. He discusses how the Lexus brand can save Toyota. He also talks about specific issues to consider when creating your brand and how other brands (NOT YOURS) can affect your direct sales in a both a positive and negative way.
Guest: Christina Hagopian is the president and creative director of Hagopian Ink, a New York City graphic design studio specializing in custom solutions for print and interactive media. Christina has over thirteen years of experience creating powerful brand personalities, carefully crafted logos and identity packages, websites, targeted email campaigns and more. Noted as a “bold, confident, savvy and creative” designer and executive by Step Inside Design magazine, Christina has made her mark on the design world. She is a veteran in design strategy from the global internet consulting firm Razorfish. Christina holds a BFA in Communication Design from Carnegie Mellon University. She is the Vice President of the professional design organization, SparkNYC.org and is an active leader in the New York City design community. Several e-mails and a phone call are addressed.
Ivory Tower end of month Tower Hall of Power
Original Broadcast on Friday, February 26, 2010
Allocution:How to sell to companies & raising money via ABC's Shark Tank
Larry explains some details regarding selling to companies, big or small. If you're selling to a panel of execs or one department, this is the show for you. He covers how to talk to the decision makers as well as some tips for prospecting them in the first place. In addition, he'll discus raising money via ABC's "Shark Tank." What are the best tactics when negotiating for money when your business is on the line?! He also covers a little about cold calling and collections from questions from the audience. About half a dozen e-mails and three phone calls and handled.
Ivory Tower with Financial Panel:
Orly Amir and Michael Goldfine
Original Broadcast on Friday, February 19, 2010
Allocution:Pricing, profits and expenses for a small or solo business with a financial panel
Larry talks about pricing, profit and expenses for solo and small businesses. He explains what happened with his first solo business. You hear both good and bad from the start-up to the eventual sale of the small enterprise. He discusses what to charge and when to spend for a successful business with a financial panel consisting of CPA Michael Goldfine and financial literacy expert Orly Amir. Several phone calls and e-mails are addressed.
Panelists: Orly Amir is a Financial Literacy Expert for Kids, College Students & Adults. She’s an Adjunct professor, as well as an entrepreneur and owner of Six Stars of New York a local Transportation/Limo service company. She has an MBA in Entrepreneurial Studies and hosts the weekly HD Radio show on One Caribbean Radio, “Financially Fit Families.”
As well as being a CPA, Michael Goldfine is an Adjunct Professor at Brooklyn College where he teaches Computer Information Systems and Graduate courses in Audit and Contemporary Financial Issues. Michael has a BS in Accounting from Brooklyn College and is a member of both the AICPA and the NY State Society of CPAs.
Ivory Tower with Guest Co-Host Mistina Picciano
Original Broadcast on Friday, February 12, 2010
Show Synopsis:
NOTE: Due to serious technical problems in sound and recording, this show is not available for download. The quality of The Ivory Tower Radio Program is a critical piece of what listeners expect. The recording of this show does not meet those expectations and therefore is unavailable. This is our first of almost 50 shows that is not available. We apologize and will do our best to avoid this situation in the future. Please listen to any of our other 48 recorded shows here for your enjoyment.
Ivory Tower with Guest Co-Host Joe Rejeski
Original Broadcast on Friday, February 5, 2010
Allocution:The tactics and ethics behind looking bigger and more powerful in the marketplace.
Larry and Joe explain how many businesses try to seem bigger or more powerful than they really are in an attempt to woo clients and prospects. They talk about the effectiveness of certain tactics and also the ethics regarding lying vs. exaggerating vs. spin. They discuss how each can be viewed and what can and should be done. Finally, several phone calls and e-mails are addressed.
Guest Co-Host: Five years ago, former stand-up comedian Joe Rejeski started the I.T. outsourcing and consulting firm, avenue X group. Avenue X group provides personable computer support and consulting for offices that need to be rescued from rude, incompetent network administrators. No geeks allowed. Only smart, friendly people who want to show you how to use technology to grow your business. In addition to working seven years as a comedian, and appearing in film, television and numerous commercials, Joe has worked in I.T. for seventeen years. He has supported and consulted with hundreds of companies, trained many I.T. professionals to become successful Microsoft Certified System Engineers and built a reputation for providing insightful, practical solutions to firms of all sizes.
Ivory Tower End of Month Business Guru Buster Fair
Original Broadcast on Friday, January 29, 2010
Allocution:Why so many Sales Trainers are wrong and the Origins of Neo-Sage
Larry explains how many Business Gurus are leading us down the wrong path. He separates the folklore from reality. He talks about changing behavior in your prospects and in yourself. He briefly covers the difference between motivation/marketing training and sales training. You’ll also hear the origins of the Neo-Sage. Finally, he covers half a dozen e-mails and two phone calls, as the listeners take advantage of the End of Month format!
Ivory Tower with guest Ruben Quinones
Original Broadcast on Friday, January 22, 2010
Allocution:Gaining an Audience via Social Media and the Web!
Larry explains how networking is farming and not hunting. He'll show you some effective tactics for long term success. He discusses specific ways to use the web for follow up and how to get someone to be a referral and/or reference source.
Guest: Ruben Quinones joined Path Interactive in early 2007 and is currently Director of Sales and Social Media. In his strategic role, Ruben provides forward thinking leadership for the company’s social media marketing processes and manages the day to day social media operations for the firm. Ruben also is responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns. A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national brands and small businesses. Ruben is also a blogger, contributing blogger, and prevalent speaker on Social Media topics. Ruben Quinones is a graduate of Nyack College in Nyack, NY. He talks about how to get you can get an audience for your wares via the Web and social media marketing. Several calls and e-mails are addressed.
Ivory Tower with guest Michael Weitz
Original Broadcast on Friday, January 15, 2010
Allocution:Getting yourself and the people you lead to take action!
Larry explains how taking action is more important than mindset, thoughts, attitude or dreams. He discusses how you and those around you must get moving for your success; whether it's co-workers or prospects. He discusses specific ways to lead others into actions and to keep yourself going too. He also talks about dominant action reasons, for both an office and a sales environment.
Guest: Michael Weitz is a certified career, leadership, personal, and executive coach who goes beyond typical formulas to create fresh approaches for his individual clients. Corporate clients include leaders from the Boston Consulting Group, Brown Brothers Harriman, Computer Associates, KKR Capstone, The AXA Group, Swiss Re, The Hay Group, Columbia Business School, IMD, Hadassah College, Xerox, UBS, and Merrill Lynch. Michael has been featured in Fitness Magazine, The Coaching Show, WIBC Indianapolis, and Coach TV in the USA, as well as Maariv, The Jerusalem Post, The Calcalist, and Channel 3 Weekend News in Israel. His favorite media appearance of all was as a surprised passenger in the hit game show Cash Cab. Upcoming projects include working with the speakers of the TEDx Conference in Tel Aviv this April 2010. He’ll talk about how to get you, and those you lead, into action effectively. Several calls and e-mails are addressed.
Ivory Tower with guest Jena La Flamme
Original Broadcast on Friday, January 8, 2010
Allocution:2010 Resolutions and Weight Loss
Larry explains how to set yourself up to follow through on your 2010 objectives, both business and personal. He covers the three reasons why people act and four specific things you can do to help you stay on track and maintain your motivation past the first month. He also talks a little about his first business and how he sold it several years ago.
Guest: Jena La Flamme is a certified weight loss coach with over 8 years of experience, and her own designer wellness center in the heart of Manhattan, called the Jena Wellness center. Jena serves busy professionals who want to lose weight, and keep it off, in a sane manner that doesn't keep them on a diet for the rest of their life, or feel like a full time job to maintain. In addition Jena is a writer. Her health columns are seen in Pilates Style and New York Spirit magazines and in her weekly "Secrets of Weight Loss” e-newsletter. She has also appeared in Glamor, on the Discovery Health Channel, in the Daily Times, Time out and more. She talks about how to keep our weight loss goals and drams for 2010 and beyond. Several e-mails are addressed.
Ivory Tower with guest George Bischof
Original Broadcast on Friday, January 1, 2010
Allocution:Starting 2010 off “Right”
Larry explains how we can have a prosperous and happy 2010 by removing our ego from both personal and professional conversations. He’ll talk about specific ways to “correct” someone without attacking them and without making it a personal “you vs. me” issue. He’ll also talk about how sometimes we should just be quiet! Relationships will be the measure for our success sin 2010, and in this show we discuss them!
Guest: George Bischof is an estate-planning attorney with offices in midtown Manhattan. His firm helps individuals and families with estate planning, including basic documents (wills, trusts, health-care proxies, and powers of attorney) and more sophisticated estate tax planning. The firm also represents estates in probate or intestacy. Specialized arrangements include life insurance trusts, special-needs/supplemental-needs trusts, and pet trusts. Specific client needs include planning for non-U.S. persons and same-sex couples. George received his J.D. from Yale Law School and then received an LL.M (in Taxation) from NYU School of Law; undergraduate degree was a B.A. in Philosophy, from Amherst College. George is a member of the American Bar Ass’n, the New York State Bar Ass’n, and the Ass’n of the Bar of the City of New York. He talks about how to properly protect our families and how to deal with awkward, but important conversations with them! Several calls e-mails are addressed.
Ivory Tower End of Year Open House
Original Broadcast on Wednesday (evening), December 23, 2009
Allocution:Giver’s Gain, Gratitude & Forgiveness – when they succeed and fail in personal life and business!
Larry talks about the "What comes around goes around" or "Giver's gain" philosophy, and how it works and how it fails. He also covers how forgiveness and gratitude can BOTH help and hurt you. You'll get a fresh outlook for success in the New Year. He discusses ways to forgive when it’s tough, ways to show your gratitude without lower your status AND signs for you to decide when to STOP giving to certain people, who will never give back! Finally, he covers half a dozen e-mails on AND off the topic, as the listeners take advantage of the 2 hour End of the Year Open House format.
Ivory Tower with guest Sherman Pheiffer (2)
Original Broadcast on Friday, December 18, 2009
Allocution:Tiger Woods and Family & Failure
Larry explains how we can deal with professional failure within our families during the Holidays. He’ll talk about how we should act in family situations when we are the one who has failed and also, when someone close to has failed. He'll also discuss how to provide and gain both respect and normalcy during these trying times. He’ll also talk about how Tiger Woods should act now and what responsibility both he and his wife have!
Guest: Sherman Pheiffer is a psychoanalytically trained psychotherapist and couples therapist with over 30 years of experience in private practice in New York City. His very extensive experience and years of psychoanalytic training have served to sharpen his "compassionate objectivity". His style is direct, honest and open. He calls it as he sees it. Sherman has been practicing psychotherapy and psychoanalysis since 1976. Sherman is the president of The Training Institute of the National Psychological Association for Psychoanalysis. He has two master's degrees, in psychology and social work and post-graduate training in psychoanalysis. He holds NY State licenses in Social Work and Psychoanalysis. He is currently on the faculties of three post-graduate psychoanalytic training institutes where he also serves as supervisor and training analyst. Sherman also has significant training and experience in couples counseling and Group Therapy. He talks about how we can communicate better with our loved ones during stressful times. Several calls and e-mails are addressed.
Ivory Tower with guest Eileen Lichtenstein
Original Broadcast on Friday, December 11, 2009
Allocution:Multiple Streams of Income Can Destroy Your Image
Larry explains why multiple streams of income can hurt your image. He'll discuss how it may make you seem unfocused, crush your perceived value and stifle your business. He’ll discuss how some people seem to do it well while others are crippled. He’ll show you how your image is affected and how and I age of success can allow you to expand your horizons. He’ll also talk a little about Tiger Woods!
Guest: Eileen Lichtenstein, MS.Ed., EFT-ADV is a Keynote Speaker, Seminar Leader, Peak Performance Success Coach and Consultant-Trainer. Her unique style blends mind-body modalities with traditional coaching-training competencies. The founder and CEO of Balance & Power, Inc. Eileen has been in the educational, training and coaching arena for 25 years as a former professor at Hofstra University, a biofeedback therapist and a graduate of Corporate Coach University. She creates and facilitates trainings and workshops for the corporate and private sector and is based in Baldwin, New York. Eileen believes inner strength and being centered are keys to life and business management: her work embodies stress-anger management/reduction and work-life balance for individuals and groups, developing strategies to facilitate success and has recently authored SOAR! ™ With Resilience: The interactive book about Overcoming Obstacles & Achieving Success. She talks about balance and productivity in your life. Several e-mails and a call are addressed.
Ivory Tower with guest Jay Zimner
Original Broadcast on Friday, December 4, 2009
Allocution:Gaining Authority with the people around you for success.
Larry explains how to gain authority with those around you and how to use it to increase your success. He'll discuss several methods to create authority quickly and effectively how to build trust and use it to increase your success. He’ll show you how others, including marketers, con-men and cults use these tactics to gain Authority over you! He’ll also talk about how sometimes, the false guru can still be a positive force!
Guest: Jay attended the University of Arizona earning an undergraduate degree in English literature and Italian. He came to New York in August of 2000 to attend Benjamin N. Cardozo School of Law. Entered the world of private practice as a sole practitioner upon graduating and started his practice in Stamford, Connecticut, helping corporations and individuals in distressed debt litigation. This slowly morphed into a focused practiced of mortgage foreclosure defense work. Jay moved to New York City having been hired to litigate a breach of a factoring agreement. This was his big entry into the commercial litigation that he practices today. He currently handles and oversees hundreds of lawsuits and his clients range from fortune 500 companies to individuals merely seeking advice. He talks about ways you can manage and mitigate your professional legal issues with communication, contracts and litigation. Several e-mails and a call are addressed.
Ivory Tower End of Month Open House
Original Broadcast on Friday, November 27, 2009
Allocution:Turning your relationships into revenue
Larry talks about your network of relationships! OK, you have them, so what? What's next? How do you turn that network into revenue for you or your company? He'll explain how you can with detailed tips and ideas for your immediate success! He discusses how, when and to whom you should give gifts during this season and others. Finally, he covers half a dozen e-mails on AND off the topic, as the listeners take advantage of the Open House format. So many e-mails come in that we run 5 minutes over time!
Ivory Tower with guest Valerie Gurka
Original Broadcast on Friday, November 20, 2009
Allocution:How to build and use trust for your success.
Larry explains how to build trust and use it to increase your success. He'll discuss several methods to create and nurture trust as quickly and effectively as possible. He’ll show you how others, including marketers, con-men and cults use these tactics to falsely gain your trust! He’ll also talk about poker, but just a little. So, you’ll see how to use and defend yourself in all arenas.
Guest: Valerie Gurka is the Founder of FearlessBusiness.com. She helps start-up companies grow their wings. She has an extensive background in sales strategy and corporate management. She was formerly the First Vice President of Sales Strategy at TD Ameritrade and has received #1 Ranking in Kiplinger’s Personal Finance Magazine. She has an Internet TV show every Wednesday at 1:30 PM called Fearless Business. She talks about ways for “accidental entrepreneurs” and start-ups to be successful in this tough sales environment using new media! Several e-mails and a call are addressed.
Ivory Tower with guest Dr. Richard Atkins
Original Broadcast on Friday, November 13, 2009
Allocution:How your look and language can get you more business.
Larry explains how to adjust your image to send the right message and increase your success. He'll discuss how "high class" looks are often the wrong answer! He’ll cover the three aspects that you need to consider – price, culture and audience. He’ll also talk about your clothes, marketing material or resume and web presence. Whether your looking for more business or a better job, this will help you gain success!
Guest: Dr. Richard Atkins is the CEO of Improving Communications, a New York-based corporate education firm. He has had several New York-centered travelogue articles published in BMW Owners News. Rich has interviewed and written about numerous celebrity personalities. Dr. Atkins's Media Terrorism™ presentation has been delivered at Long Island University and other locations. He has been a guest panelist on News-12's Jobline, and has been quoted in articles appearing in South Florida's Sun-Sentinel, Long Island Business News, and the Erie Times-News. His doctoral research on canine learning styles was the subject of an article titled "One Size Does Not Fit All" in the March 2006 issue of Dog Fancy Magazine. Dr. Atkins is a member of the Society for Human Resource Management (SHRM). He tells us how to clarify, streamline and upgrade our communication so we can be more successful! Several e-mails are addressed.
Ivory Tower with guest Meredith Sobel
Original Broadcast on Friday, November 6, 2009
Allocution:Finding and using “Wants” and “Needs” to get a “YES!”
Larry explains how to find and identify "wants" and "needs". He discusses how overrated "needs" are and how valuable "wants" are. He'll tell you how to use "wants" to get people to say, "YES!" He also shows you how these in both sales and job hunting to get you more success.
Guest: Meredith Sobel operates Sobel Wellness as a health minded personal chef and culinary nutritionist. Clients gain a wonderful new relationship with food while losing and maintaining weight. She has been educated at both Columbia and Harvard and is currently a student at Columbia’s Teachers College in the Nutrition Education program. In addition to cooking in private homes and counseling, Meredith is a part time teacher in the HealthNET program with Columbia University’s Community Impact. She has lectured on issues in healthy lifestyle throughout New York City for Bloomberg, LP, The American Cancer Society and Barnard College. She talks about ways to retain your health and waistline during the Holiday Season! Several phone calls and e-mails are addressed.
Ivory Tower End of Month Open House
Original Broadcast on Friday, October 30, 2009
Allocution:Turning your polite language into powerful language
Larry talks about powerful language! He explains how you should change your mindset when talking with prospects during the sales process, or potential bosses when job hunting. Then he discusses specific words to use in specific cases that will increase your image, value and chances for success! He covers when to say and when NOT to say thank you. Finally, he discusses the most effective ways to say that you are sorry. Several e-mails are handled on AND off the topic, as the listeners take advantage of the Open House format.
Ivory Tower with guest Bryan Adams
Original Broadcast on Friday, October 23, 2009
Allocution:Creating powerful communication.
Larry explains how to create more powerful communication in both sales and on a job interview. He discusses asking and answering questions, creating equality and even taking control of a conversation. He talks about ways to start a better relationship with your future client or future boss. He also shows you how these effective ways can improve your bottom-line.
Guest: Bryan R. Adams is the Founder/Publicist FAB Communications, Inc. Prior to founding the FAB Communications, Bryan R. Adams worked exclusively in the music industry. As Manager of Media Relations at Tommy Boy Music, he worked with Coolio, RuPaul, Naughty By Nature, Queen Latifah, De La Soul, and House Of Pain. Bryan was responsible for Coolio’s first national magazine cover. He has appeared on panels at the College Music Journal Convention, Philadelphia Music Conference, and Vibe Music Seminar and has lectured at churches, colleges, and small business workshops in the New York area. He has interviewed Dick Gregory, noted authors Karl Evanzz and A.J. Franklin, advertising pioneer Byron Lewis, popular ABC News anchor Robin Roberts, and boxer Ruben “Hurricane” Carter during his stint as a journalist. As a member of a local film club, he was able to produce his first short film in 2006. He talks about using PR and publicity to gain the maximum results. Several phone calls and e-mails are addressed.
Ivory Tower with guest Mark Diaz
Original Broadcast on Friday, October 16, 2009
Allocution:Why motivation can hurt your success.
Larry explains why motivation can actually hurt your success. He discusses the common blinding affect, as well as the false sense of accomplishment that often follows it. He talks about ways to gain real drive that will move you away from a “motivation addiction” and closer towards your goals. He also shows you effective ways to use both motivation and motivational speakers to help grow your relationships and bottom-line.
Guest: Mark Diaz is the Head Strength Coach and owner of Physiqology, Inc. Mark graduated with a Bachelor of Arts and became a certified personal trainer through the American
Council of Exercise (ACE), and then a Medical Exercise Specialist (MES) through
the American Academy of Health, Rehab, and Fitness
Professionals (AAHRFP). He worked as a personal trainer at both Crunch
Fitness and Equinox. He formed his first company -- Triskelion Strength
-- in 1997. He has worked with top level athletes in the NFL and the
NHL. He also coached PGA pros. In the Olympic disciplines, he garnered
experience with competitors in bobsleigh, hockey, long jump, luge, pole vault,
and sprinting. Mark is also a permanent member of the Poliquin Strength
Institute staff of instructors. He has written columns for New York fitness magazines, www.charlespoliquin.com, and www.realfighting.com. His specialty, in
his own words, is physiqology -- the science of personal training. When athletes, corporate executives, and weekend warriors want an integrated, scientific approach to fitness, they call Mark Diaz at Physiqology. He talks about adjusting mindsets and finding motivation to adjust not so good habits and improve your physical health. Several e-mails are addressed.
Ivory Tower with guest Victoria Olsen
Original Broadcast on Friday, October 9, 2009
Allocution:Why David Letterman’s words worked.
Larry explains why David Letterman getting out ahead of the "scandal" worked. He discusses this "vaccination" technique and how you can use it for your business and career to increase the odds of a positive outcome in ANY situation. He also shows you a way to facilitate positive change in yourself for more success.
Guest: Victoria Olson has invested fifteen years in providing preventative maintenance health care, in the form of direct body work, as a Licensed Massage Therapist. Through her work in New York City spas, salons, gyms, yoga studios, doctor’s offices, and private practice—plus volunteering at charity and sports events—she has personally touched tens of thousands of bodies. She has been able to penetrate deeply into hidden realms of body and mind, facilitating for her clients a more engaged experience of themselves. Victoria founded Tap Energy in 2007 to facilitate expansion of her healing work. She is mission oriented and passionate around Personal Toxic Waste Management. Her current focus is on nutritional cleansing and superfoods, assisting clients to create the brain chemistry of lasting satisfaction. Victoria specializes in utilizing simple, effective, viable measures to make her clients more available to themselves. She talks about changing, stress and happiness. Several e-mails are addressed.
Ivory Tower with guest Cliff Rubin
Original Broadcast on Friday, October 2, 2009
Allocution:Improving your Web presence.
Larry explains how to your presence on the Internet affects your business and your career. He talks about how both prospects and employers use the Web to judge you and how you can improve your image to succeed. He discusses being perceived as human, transparent and powerful, all before a job interview or a sales call.
Guest: Cliff Rubin is the president and founder of JonasWeb Website Design, which is celebrating its tenth year in business designing websites for numerous different types of clients, from authors to musicians to varied small-to-medium-sized businesses, organizations and charities. JonasWeb offers everything a client might need, including hand-coded custom designed pages, Flash animation, custom scripting and programming, eCommerce solutions and web hosting; full web design services for sites that run the gamut from the most basic to the most complex. In addition to the requisite technical and design skills, Cliff prides himself on being reliable, responsible and easy to work with, traits that are not always easy to find in the technology field. He tells you how to use websites to get the results you want. Several phone calls and e-mails are addressed.
Ivory Tower End of Month Open House
Original Broadcast on Thursday, October 1, 2009 (Make-up from Friday, Sep 25th, due to Tech Difficulties)
Allocution:How to set and validate your PRICE!
Larry talks about Price! He' explains how you should set your price or price points. In addition, he'll discuss ways to validate your price so that your prospects will truly understand the value associated with it. Also, he shows you ways to negotiate while maintaining your price integrity, even in the tough times filled with heavy discounts. Finally, he discusses the value of life jackets. Several e-mails are handled in this special Thursday evening make-up show from the previous Friday afternoon tech failure.
Ivory Tower with guest Joe Rejeski
Original Broadcast on Friday, September 18, 2009
Allocution:How to get more referrals.
Larry explains how to get more people to refer more business more often. He talks about why most referral campaigns fail and why some succeed. He also discusses the idea of money as a poor motivator and ways to make both you and the referral sources around you feel like powerful heroes instead of mercenaries.
Guest: Five years ago, former stand-up comedian Joe Rejeski started the I.T. outsourcing and consulting firm, avenue X group. Avenue X group provides personable computer support and consulting for offices that need to be rescued from rude, incompetent network administrators. No geeks allowed. Only smart, friendly people who want to show you how to use technology to grow your business. In addition to working seven years as a comedian, and appearing in film, television and numerous commercials, Joe has worked in I.T. for seventeen years. He has supported and consulted with hundreds of companies, trained many I.T. professionals to become successful Microsoft Certified System Engineers and built a reputation for providing insightful, practical solutions to firms of all sizes. Joe talks about how acting and comedy can help and hurt you in business. A phone call and a few e-mails are addressed.
Ivory Tower with guest Henry Berzinn
Original Broadcast on Friday, September 11, 2009
Allocution:Why do we have 9/11 Memorials?
Larry explains why, after eight years and very mixed emotions, we are still holding 9/11 memorials. He'll also talks about the good and bad aspects of remembrance. He will also discuss the reality of memorials - how they are social events, not actually for the dead, but for the living and how your actions as well as the people around you affect us all. Finally, we discuss how people take advantage of these events and we throw in a little conspiracy theory!
Guest: Henry Berszinn has invested 20 years in creating learning motivation and sales incentive programs for manufacturing, financial services, health care and pharmaceutical companies. He founded Professional Motivation Technologies (PMT) in 1992. PMT has pioneered in combining quizzes with incentives to motivate sales people to familiarize themselves with the products they are selling. He grew up on small dairy farm in Sullivan County, NY. Henry studied engineering at Columbia University before switching to NYU and graduating with a BA in Economics. He served in US Army in South East Asia and attended Baruch College receiving a Masters in Public Administration. Henry was the First coordinator of Veterans Affairs at Baruch College. His programs have been featured in Marketing News, Training, Sales and Marketing Management, The Successful Dealer and Incentive. His business Philosophy is under promise and over deliver. Henry talks about how to make information stick so you can perform better AND he shares his conspiracy theories on the 9-11 tragedy! A phone call and many e-mails regarding 9-11 are addressed.
Ivory Tower with guest Evan Swartz
Original Broadcast on Friday, September 4, 2009
Allocution:Why Your Image Affects Your Price?
Larry explains why your image affects the value of your product, service or idea. He will talk about how the businesses around you show their value before you even see the price and how you can do the same. And, you’ll see that if you don’t, you are hurting your changes of success. He will also discuss how your image can affect not just how much people want to pay you, but also how much people will try to charge you for a product, service or idea!
Guest: Evan Swartz is Director of Business Development at Sign Expo Tribeca. SignExpo is a family-owned business which has kept its headquarters in Tribeca, New York, for over 25 years, specializing in high quality signage solutions. Sign Expo has solutions for the diverse business environment in the city from props for the film industry to wrapping entire buildings with digital printed media. Evan has knowledge in all aspects of signage and graphics from design, fabrication, permitting and installation. He’s originally from Philadelphia. Evan obtained degrees in both Marketing and Psychology from Philadelphia University. He is a now resident of Queens, New York, where he resides with his wife and daughter. He discusses how to use signs and graphics to promote your business. A couple of business owner phone calls and several e-mails are addressed.
